Microsoft is about to launch its Smart technology Watch, which allows specially designed watches for the latest up to date information on sports, business, transportation, news, etc. After years of effort and millions of dollars spent, the questions now revolve around the launch strategy and likely adoption by the consumer. Is this the next big thing for Microsoft or a waste of money and resources? Complicating matters that although Microsoft has developed and will operate technologies to provide information on the clock, the clock itself will be sold and marketed several famous watch partners. "Hide
by John T. Gourville, Christina Darwall Source: Harvard Business School 20 pages. Publication Date: October 30, 2003. Prod. #: 504004-PDF-ENG
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