General Electric Appliances 2002 Harvard Case Solution & Analysis


Focuses on the key question of how General Electric technology involved the structural evolution of the industry between 1986 and 2001. Unlike its competitors, it pursued a financially driven, and less globally oriented, strategy, and was perhaps more successful than its two rivals. The question remains of how GE Appliances will fare in the future, and that its senior managers have to do. “Hide
on U. Srinivasa Rangan, Jonathan Roche Source: Babson College 26 pages. Publication Date: October 30, 2003. Prod. #: BAB046-PDF-ENG

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General Electric Appliances 2002