From the first exit Carrefour will open in China in 1995, the company is making outstanding achievements in the Chinese retail market. In 1999, it is rated as the third largest Chinese retailer and the second largest in the franchise sector. By 2000, its sales in China reached $ 0.99 billion, and by 2004 the number of outlets to 62, representing 51.2% more than in the previous year, and almost equivalent to the total output of two other large, global retail combined Wal - Mart (43 points) and Metro (23 points). Recently, however, local retailers have become more competitive, and other global retailers have also begun to strengthen its presence in China. In addition, retailers have started to move within the country and on the second-tier cities, where Carrefour is not enough presence. Faced with such problems, Carrefour will be able to maintain its past glory in China? "Hide
on Dongya Li, Zhigang Tao, Isabella Chan Source: University of Hong Kong, 35 pages. Publication Date: September 7, 2007. Prod. #: HKU670-PDF-ENG
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