Apple is reaping the benefits of its innovative music player, Ipod. However, its PC and server business continue to hold small market share compared to the world of computers over the past few years. Will bid to attract new users to Mac? Will Apple be able to produce another advanced device quickly? "Hide
by David B. Yoffie, Michael Slind Source: HBS Premier Case Collection 32 pages. Publication date: April 12, 2006. Prod. #: 706496-PDF-ENG
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