Note on Writing Great Marketing Plans Harvard Case Solution & Analysis

Marketing plans are a critical tool for marketers. If you can not establish a strong marketing plan, it is unlikely that you will be successful. Explains why marketing plans are so important and provides the basis for a strong marketing plan and the key to success. "Hide
by Timothy Calkins 9 pages. Publication Date: April 1, 2006. Prod. #: KEL146-PDF-ENG

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