Altruism and Hedonism: Review and Discussion of recent findings in the mMarketing and Consumer Behavior Literature Harvard Case Solution & Analysis

In tough times, charities are often called upon to provide assistance and services that are usually provided by governments or private entities. And we live in difficult times. Thus, it seems to be a good year to research studies conducted on altruism, in particular charity. Although this study did not focus solely on the results of past or altruistic behavior, it will help us to better understand how and why people respond to charity requests. "Hide
by Leslie M. Fine Source: Business Horizons 6 pages. Publication Date: May 15, 2010. Prod. #: BH383-PDF-ENG

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