Country Matters: Executives Weigh In on the Causes and Counter Measures of Counterfeit Trade Harvard Case Solution & Analysis

In this article we present the results of a study on the problem of explosion of counterfeit trade through opinion leaders of the United States compared to their counterparts from Australia, New Zealand, South Africa, and Tahiti. Their answers give an idea of ​​how companies in different countries are attacking piracy and consumer complicity with counterfeit products. In our study, the leaders in Australia, Tahiti, and the United States had similar perspectives: they viewed the seller as the main driver of counterfeit trade for reasons of profit. These leaders perceive the demand for fakes as being driven desirable attributes of the product and ease of preparation. In addition, they point to two anti-counterfeiting action site licenses and reduce prices / discounts, as the possibility of reducing the demand for illicit products. In contrast to the South African leaders observed the main cause of piracy as a weak protection of intellectual property (IP) and the lure of exorbitant profits, with a low value in any anti-counterfeiting actions other than a special package. These leaders have put forward, that South African consumers are complicit in the low level of education and low disposable income, and are ready availability of fakes. The leaders of New Zealand were the most optimistic, believing that piracy and participation can be reduced, many anti-counterfeiting activities, including special packaging, price reductions, stressing the benefits of the product / warranty, emphasizing the harmful effects of counterfeit products, offering site licenses and a list of authorized sellers. "Hide
by Stephen A. Stumpf, Peggy E. Chaudhry Source: Business Horizons 10 pages. Publication Date: May 15, 2010. Prod. #: BH389-PDF-ENG

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Country Matters: Executives Weigh In on the Causes and Counter Measures of Counterfeit Trade

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