By operating in deep rural areas, urban slums, and war zones, companies could not only attain growth and gains, but could also enhance the societal and economical states of these impoverished regions. Can a firm operate in areas with poor infrastructure, unstable security, and little or no proper legal frameworks in position? To do so successfully, companies must go beyond transactional alliances or legalistic company partnerships with local associates.
Instead, they should develop community buy in and long term personal relationships based on trust with "unorthodox" local inhabitants-the ones offering them security and protection instead of technology and business assets. Such deep social embeddedness isn't price-free. To prevent it from derailing their success, businesses need to nurture and grow their local partners beyond their specific needs.
PUBLICATION DATE: August 01, 2010 PRODUCT #: CMR462-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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