In springtime 2014, XiamenAir is the most rewarding of the five largest airlines in China. The business prides itself on its distinction strategy: customer service, developing standing and a brand that its customers trust and providing a service for which its clients are willingly to pay a premium price when low price carriers are made available. The management is anticipating acquiring six new Boeing Dreamliner wide-body aircrafts which will permit the organization to expand its market to western North America, Australia and Europe. Can it aid acceleration in the drive to internationalize its passenger airlines in China? In the surface of growing competition from high speed rail systems and both Chinese and international airlines, the management must determine how best maintain its profits and to grow the business.PUBLICATION. DATE: May 13, 2014 PRODUCT #: W14159-HCB-ENG
XiamenAir in 2014 The Dreamliner Decision Case Solution
PUBLICATION DATE: May 13, 2014 PRODUCT #: W14159-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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