BMW is confronted across several EU country markets with potential channel conflicts. The case reasons the (A) case's exploration of BMW's strategy to redesigning the station in Greece. Details are provided by the case on both state head viewpoint and headquarter on BMW's channel strategy.
PUBLICATION DATE: November 13, 2008 PRODUCT #: 509024-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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