Where Have You Been?: An Exercise To Assess Your Exposure To The Rest Of The World’s Peoples Harvard Case Solution & Analysis

This activity reflects an individual exposure to the rest of the world’s people. A research was conducted that require each respondent to check off the number and names of countries they have visited, in a series of worksheets, along with the percentage of the world population which each country represents.

The results, after summing a group’s collective exposure to the world’s people, would show that together they have seen much, although individually some have not seen so much. The teaching notes drive to discussion questions and provide various assignments which base on: why an individual profiles have such a high variation, the implications of each profile for one’s business career, and how an individual could change his/her profile. It helps to gather the knowledge about the opportunities present abroad for marketers.

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