X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A) Harvard Case Solution & Analysis

X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A) Case Solution

Three years after introducing his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons launched promoting goods on Amazon.com's third-party Industry and online sales increased speedily. Over time, X Fire observed that products of which it had once been the only supplier were now being sold by Amazon straight from X Fire's suppliers, successfully cutting X Fire out. Amazon was also ignoring the least possible advertised price (MAP) set by manufacturers. How should X Fire protect in itself? Now Amazon agents were coming close to X Fire to encourage them to available on Amazon's smaller but increasing Canadian Industry. How should X Fire react to this prospect?

This is just an excerpt. This case is about   TECHNOLOGY & OPERATIONS

PUBLICATION DATE: January 30, 2017

 

X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A) Case Solution Other Similar Case Solutions like

X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A)

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