www.pefa.com: Pan European Fish Auctions–Implementing a Virtual Marketplace Harvard Case Solution & Analysis

Marie-Jeanne Becaus-Peters was the founder and president of the European network of fish auctions (PEFA). Created to link the fish auctions throughout Europe, Pefa.com was the first online marketplace for the remote trading fresh fish in real-time. PEFA strategy was primarily based on comparisons northern European supplies of fresh fish with a large demand for fish in southern Europe. In addition, access to fish stocks, both large and small, in the most remote parts of northern, western and southern Europe, the buyers in the region will have a much broader pallet of fish products from which to choose. As of June 1998, Becaus-Peters acknowledged that the main objective is not to improve the business model PEFA, but to make it work. Liquidity and viability of the exchange will depend not only at enabling commercial network, but also on the implementation of the supply chain management processes are needed to ensure quality and on time, in full supply of fish to buy. In 2002, the POMS international case writing award winner. "Hide
by Robert S. Collins, Kimberly A. Bechler Source: IMD 15 pages. Publication Date: January 1, 2001. Prod. #: IMD029-PDF-ENG

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www.pefa.com: Pan European Fish Auctions–Implementing a Virtual Marketplace

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