WPP–Integrating Icons Video Harvard Case Solution & Analysis

Interview with Martin Sorrell, chairman of WPP Group Plc, as well as leaders of several companies that belong to the WPP. A discussion of corporate culture, strategy for the future, and how to interact with different companies. "Hide
by Joseph L. Bower, Sonja Ellingson Hout Source: Video Supplement Publication Date: February 1, 1997. Prod. #: 397504-VID-ENG

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