Opens the case study of business more than an introduction. We want readers to put themselves in the role of the hero, or so key information that should be in it. This note provides two different points of the opening of actual cases written by the same author. Material makes it possible to compare and discuss each. Although the note was written to create a discussion on writing effective orifice Seminar case writing, it is useful for those who are new in the case of writing. "Hide
by Gerry Yemen, 5 pages. Publication date: April 12, 2012. Prod. #: UV6104-PDF-ENG