Word-of-Mouth Referral Module Note Harvard Case Solution & Analysis

Describes the strength of word-of-mouth destination for service organizations. Illustrates the process to help students and / or managers to calculate the value of word-of-mouth, and develop ways to influence (ie, increase) in it. "Hide
by Roger Hallowell 8 pages. Publication Date: Mar 09, 2001. Prod. #: Eight hundred and one thousand three hundred thirty-two-PDF-ENG

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