Vidalia Onions – Sweet and Sour Transitions Harvard Case Solution & Analysis

Vidalia onion important crop in Georgia and to carefully manage the brand, despite the differences in quality. To solve this problem perceived entrepreneur has developed a new way of testing Vidalia sweet onions and certify to the consumer identification. However, his company, Vidalia Labs, changed the dynamics of the industry and is not supported by all farmers. "Hide
by Peter tingling, Tiffany Young, Robert Park, Damian Lee Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: September 21, 2009. Prod. #: 906M22-PDF-ENG

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