Orient Overseas Container Line (OOCL): Sailing Through Choppy Waters Harvard Case Solution & Analysis

OOCL, a worldwide leading international container transportation company, has accomplished a prominent position in the industry through providing customer-oriented services, quality-through-excellence strategy, and increasing innovation. The company has succeeded to extend its operation in various continents, including Asia, Australia, Europe, and North America. In a dynamic industry, it required often to make joint ventures along with competing. Since 1973, the company is listed on the Hong Kong Stock Exchange, and has a past record of the significant investment that yielded variable returns.

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Orient Overseas Container Line (OOCL): Sailing Through Choppy Waters

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