Why All Companies Need a Data Experience Designer Harvard Case Solution & Analysis

Predictors have hinted at naming the personal data “the new oil” of the century. Although all of hoopla surrounding big data, individuals whine they have less significance and are frustrated with how their information is leveraged by poorly brands. That is because many firms still mine data together with the end aim of streamlining business processes, mainly disregarding a vital bit in the information economy puzzle: the person.

The writers identify the core elements of a fresh design mindset that companies should develop as they invent new data-rich products and services. In a new development in Personal Data Economy, firms will get value to such extent that they enable, empower and fulfill future needs, rather than merely analyzing past behavior. They envisage a brand new organizational figure -- the data expertise designer -- to take the process forward.

PUBLICATION DATE: March 20, 2015 PRODUCT #: IIR137-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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