Whole Foods: Balancing Social Mission and Growth Harvard Case Solution & Analysis

In 2009, Whole Foods is at a crossroads. Their incredible growth over the past 25 years, has vaulted into the ranks of the largest U.S. supermarket, and they may have led to wide acceptance of natural and organic products in the U.S.. However, in recent years, Whole Foods has come under attack before abandoning their social mission, as they increasingly seek to ensure economic growth. The case starts with their purchase Wild Oats, while their biggest competitor, and describes a number of mechanisms that they use to successfully integrate to purchase. In addition, in the case shows a significant tension between the social mission and remote supply chain, in the discussion of some of the transactions that exist in the development of "industrial organic" model. Finally, the case also allows students to evaluate a new model of CEO John Mackey " conscious capitalism. "There is an idea Mackey workable model, or just an excuse to Whole Foods extensive growth, avoiding progressive practices such as labor unions?" Hide
by Christopher Marquis, Mary Besharov, Bobbi Thomason Source: HBS Premier Case Collection 25 pages. Publication Date: August 25, 2009. Prod. #: 410023-PDF-ENG

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