The case concerned an executive who need to assess the demand for Kodak Express, outputs in various developing countries, based on socio-economic and demographic data about the countries. The case requires students to think about how to transform the data in the whole country (GDP per capita, population, income distribution) into a form that is meaningful for decision-making - the number of points that could be supported by the country's demographic market . In this case, it can be achieved through effective simulation spreadsheets.
purposes of this case, to show the relationship between the national statistics and company solutions and provide students with training in the conceptualization of the problem of modeling and analysis table. The analyst is required to estimate the potential demand in the market Kodak Express. "Hide
by David Curry, Ilan Alon Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: July 8, 2011. Prod. #: W11226-PDF-ENG
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