The chief public relations (PR) philosopher for SG Media is advocating the Toronto Transit Commission (TTC) as an instance in her public relations training-period. In the year 2011, the TTC has remained in the news due to a combination of badly handled fare hike statements as well as the perception of service quality that is lax.
Consumers have taken to publishing, in violation of service standards, images of TTC employees seemingly on social networking websites. The strategist is thinking about a suitable PR strategy the TTC could rely on to rectify its image.
Toronto Transit Commission Service Quality and Customer Perception Case Study Solution
PUBLICATION DATE: October 23, 2012 PRODUCT #: W12272-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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