Conventional sources of sustainable competitive advantage are extremely rare in the heterogeneous and hypercompetitive business environment that is international of today. This short article details and identifies three dynamic abilities- enacting the worldwide complementarities detection local opportunities, and appropriating local worth -by which MNEs are able to operate successfully across emerging and established markets.
For MNEs in these markets, strategic agility is a meta-capability that allows them to create and deploy these three abilities in a dynamic balance with time. Doing so demands adopting the tensions between these abilities effectively.
PUBLICATION DATE: May 30, 2014 PRODUCT #: CMR565-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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