Describes the development of UPromise, a company that has developed a loyalty program through which corporate partners can contribute to the foundation that funds the education of the children of the consumer. The results of the second round of funding and asks students to think about how the recent decline in NASDAQ can or should affect the company's ability to raise money. "Hide
by Michael J. Roberts, William A. Sahlman Source: Harvard Business School 21 pages. Publication Date: November 27, 2000. Prod. # 801 321-PDF-ENG
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