Discussion of the new role of the Internet in the healthcare industry and describes a strategy WebMD in this new "eHealth" space. These include technology strategy, industry reforms, competition in a turbulent environment, and strategic alliances. "Hide
by Peter J. Coughlan, Michael G. Rukstad, Carl Johnson Source: Harvard Business School 25 pages. Publication Date: July 10, 2000. Prod. #: 701007-PDF-ENG
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