WE MARKETING GROUP: BUILDING A GLOBAL MARKETING AND COMMUNICATION COMPANY IN CHINA CASE STUDY AND VIDEO BOXED SET Case Solution
In 2005, a group of Hong Kong and mainland China-based executives from leading global marketing and marketing companies chose the Chinese marketing market was ripe for a brand-new design. In October 2005, they stop their tasks to begin the WE Marketing Group. Should the firm continue to grow from its strengths and boost its position in the more standard marketing and marketing area?
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