Wal-Mart: Nonmarket Pressure and Reputation Risk (A) Harvard Case Solution & Analysis

In 2002, when Wal-Mart became the largest company in the U.S. in sales, he began to attract considerable attention. Its expansion into the grocery business, seemed to ignite a storm of controversy and bad press. Wal-Mart has been criticized for providing low wages and lack of benefits of health care, driving small traders out of business, damaging the culture in small towns, harming the environment, as well as violations of workers' rights. The company realized that its practice is to focus solely on customers and employees is not enough - he needed a non-market strategy to criticism and restore its reputation worse. This case is the opposition, which is organized around the practice of Wal-Mart and the issues raised. This provides a basis for the design and analysis of successful non-market strategy Wal-Mart. "Hide
by David P. Baron Source: Stanford Graduate School of Business 15 pages. Publication Date: May 31, 2006. Prod. #: P52A-PDF-ENG

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