Victory Supermarkets: Expansion Strategy Harvard Case Solution & Analysis

Jay DiGeronimo, president of the 16-store supermarket chain, is trying to decide the timing and methods for expanding its network. The family business can continue in maintenance mode, with each family member works one store. This may expand slowly, using a new concept of the market square. Or he can try to double its size in the next ten years. What are the costs and benefits of each approach? In the event that the company will continue opening market places, although this format has a higher opening and operating costs than conventional surgery? "Hide
by David E. Bell, Ann Leamon Source: Harvard Business School 20 pages. Publication Date: May 14, 1999. Prod. #: 599054-PDF-ENG

Share This