Vertu: Nokias Luxury Mobile Phone for the Urban Rich Harvard Case Solution & Analysis

Finland, Nokia headquarters was global manufacturer of telecommunications equipment. He worked luxury mobile phone brand Vertu is called, founded by Frank Nuovo the end of 1990, which pioneered the luxury mobile phone market with the use of precious materials such as diamonds, sapphires, titanium and exotic skins for mobile production. The company enjoys an impressive growth in nearly 70 countries, and sold hundreds of thousands of phones in the eight years since its launch. February 11, 2011, Stephen Elop, the new CEO, who was at the helm of Nokia only five months, announced a new mobile strategy to adopt new Microsoft, but unproven Windows Phone as the primary smartphone operating system. The market reacted badly, and the stock price of the company took 14 percent dive in the day of the announcement. As Vertu respond to this new Nokia mobile strategy? Vertu was well located to the brand forward in accordance with the new Nokia? If the British subsidiary was left alone and continue to operate at arm's length from Nokia? Changes in Vertu was inevitable, it was not a question of if, but when. "Hide
by Ken Kwong-Kay Wong Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: September 28, 2011. Prod. #: W11208-PDF-ENG

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Vertu: Nokias Luxury Mobile Phone for the Urban Rich

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