Veja: Sneakers with a Conscience Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

This case exemplifies the founding and growth of Veja, the first eco-sneaker business on earth, in the broader context of the development of the fashion industry as well as the emergence of the eco-fashion movement. By September 2010, the five-year old endeavor had become a reference in ethical trend, and an inspiration for other eco fashion start ups.

Its successes its course and its aspirations made it a perfect acquisition objective; like minded companies like Timberland were already feeling the two founders out. They had fun trying to craft business strategies that are more sustainable. They were still excited about the chance to come up with solutions or workarounds for socially- and environmentally- business practices that were problematic. The case presents several answers, focusing on the development of sustainable business practices in natural rubber that is wild, organic cotton and conventional veggie -tanned leather.

The case also deals with the matter of how endeavors incorporate sustainable practices into a holistic and ever improving offering, which engages multiple supply chain participants (workers, customers, providers, associates, even artists) in co-devising a value proposition that appeals not merely to our sense of style, but also to our conscience. Basically, the case is a story of fashioning identities by bending consumers' appreciation towards the manifestation of unity with all the world and across cultures.

Veja Sneakers with a Conscience Case Study Solution

PUBLICATION DATE: October 25, 2010 PRODUCT #: 910M89-HCB-ENG

This is just an excerpt. This case is about GLOBAL BUSINESS