UnME Jeans: Branding in Web 2.0 Harvard Case Solution & Analysis

This case is the new Web 2.0 social media in virtual worlds, social networking sites and video sharing sites, and encourages students to explore the opportunities and risks they present for brands. The case allows students to deal with the strategic and tactical decisions that accompany the marketing strategy, communications and consolidate information on consumer behavior with an understanding of the brand objectives, in order to analyze and evaluate new options for social protection. Brand manager Margaret Foley is facing an increasingly complex media environment in which its traditional media plan that focuses on television, print, radio and advertising has become less effective due to lower audience, increasing advertising clutter, and consumers tuning out. She learns new Web 2.0 social media options to determine whether they can better achieve their branding and advertising purposes. Its goal is to cut through all the hype surrounding Web 2.0 and analyze the potential of social media for your brand, delving into customer needs and behavior of the underlying Web 2.0 technologies. "Hide
by Thomas Steenburgh, Jill Avery Source: HBS Premier Case Collection 27 pages. Publication Date: November 12, 2008. Prod. #: 509035-PDF-ENG

UnME Jeans: Branding in Web 2.0 Case Solution Other Similar Case Solutions like

UnME Jeans: Branding in Web 2.0

Share This