Unilever in India: Hindustan Levers Project Shakti–Marketing FMCG to the Rural Consumer Harvard Case Solution & Analysis

With the liberalization of the Indian economy and the opening of markets to foreign multinational corporations such as Procter & Gamble, the Indian subsidiary of Unilever - Hindustan Lever Ltd (HLL) - was under pressure of rising incomes and profits. HLL has had a long and stellar record of market leadership in India (with a market share of about 60%) in categories such as soaps, detergents, and shampoos. Documents HLL innovative approach to penetrate rural markets (with a population of less than 1,000), where two-thirds of the population lives in India, with a scheme called "Shakti" (referring to empowerment). The central question is: How should the Shakti of scale and make it profitable?
Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by V. Kasturi Rangan, Rohithari Rajan Source: HBS Premier Case Collection 24 pages. Publication Date: February 23, 2005. Prod. #: 505056-PDF-ENG

Unilever in India: Hindustan Levers Project Shakti–Marketing FMCG to the Rural Consumer Case Solution Other Similar Case Solutions like

Unilever in India: Hindustan Levers Project Shakti–Marketing FMCG to the Rural Consumer

Share This