BMWs Project Switch (B): Importers vs. National Sales Companies Harvard Case Solution & Analysis

BMW faces potential conflicts channel through several countries in EU markets. The point is intelligence (A) in the case of BMW approach to restructuring Canal in Greece. The case contains detailed information on both headquarters and country head in terms of the channel strategy BMW. "Hide
Narayandas by Das, Kerry Herman, Laura Winig Source: Harvard Business School 7 pages. Publication Date: November 13, 2008. Prod. #: 509024-PDF-ENG

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BMWs Project Switch (B): Importers vs. National Sales Companies

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