Unilever Canada: Redefining the AXE Brand Harvard Case Solution & Analysis

Unilever Canada: Redefining the AXE Brand  Case Solution

Sales development had actually slowed over the previous 3 years, and the AXE group questioned whether the brand's present texting still resonated with customers. The previous year, Unilever's worldwide customer insights group had actually performed substantial research study to much better comprehend the AXE customer.

This is just an excerpt. This case is about  SALES & MARKETING

PUBLICATION DATE: December 23, 2016

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Unilever Canada: Redefining the AXE Brand

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