Public Relations Comes of Age Harvard Case Solution & Analysis

Public relations (PR) is an important component of an integrated marketing communications strategy firm. After communities such passive activities as press releases and answering questions from the press, the "age" and become a part of promotional activities of the company. PR currently used methods, such as event sponsorship, marketing stunts, charitable activities, as well as accommodation (paid appearance of products of the company in the entertainment content). This document defines the modern practice of PR and develops rules for the successful implementation of these modern approaches to promotion. "Hide
by David Robinson Source: Business Horizons 10 pages. Publication Date: May 15, 2006. Prod. #: BH198-PDF-ENG

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