Porter Airlines Harvard Case Solution & Analysis

Porter Airlines regional airline operating out of Toronto City Airport in Toronto Islands in Toronto, Ontario, Canada. Porter operates only Bombardier Dash-8 Q400 turboprop aircraft and has flights to destinations in Canada and the United States. Porter targets business passengers who find the Toronto Pearson International Airport unattractive. Since its inception, Porter Airlines refuted many who thought that it was doomed to failure, successfully navigate the first years of its existence. He knocked on the unmet needs of the client with a unique strategy. However, the important question to be addressed was whether the business model is so successful, so far, will remain in force. In addition, Porter must decide how it will be expanded and how aggressively it should be with the introduction of new, highly competitive markets. "Hide
by Sayan Chatterjee Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: May 14, 2010. Prod. #: 910M39-PDF-ENG

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