UCB - DATA IS THE NEW DRUG Case Solution
By the end of 2012, Herman De Prins, a passionate as well as key CIO, started his experience to execute 'Systematic as a Company' at UCB, a global pharma business. This vision will be embeded place over the duration 2012-2016. Starting along with nimble sprints to prove analytics proficiency in 2012, start from 2016 the CIO experienced the firm prepared to update its analytics capability to a groundwork of the Client Worth Strategy launched by new CEO in 2015. The instance offers an alternative picture of a company trying to make an impact with analytics as well as huge data against the scenery of digital turbulence in its strategic setting. That covers aspects from leadership, contending on analytics, job management as well as growing a venture analytics functionality for the electronic grow older.
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