Tower Of London: Marketing Management Harvard Case Solution & Analysis

Tower Of London: Marketing Management Case Solution


The Tower of London is officially known as the Fortress of the tower of London, and the Majesty Royal Palace. It is an ancient castle located on the north bank of the river Thames at the central London, United Kingdom. Similarly, the Palace was founded in 1066 upon the Norman Conquest of the England. It is also called the white tower and was built by the William, the Conqueror in 1078. The castle was used as a prison from 1100 until 1952, although it was not the primary purpose of the castle to build as it was one of the historical things that have ever been built, and which has the historic roots to the many conquerors in the United Kingdom. On the other hand, it is considered as one of world’s heritage sites, which has its history, and gives the picture of past, as well as it, has unique characteristics. Due to its historical roots is one of thermoplastics in the United Kingdom, which attracts many tourists from around the world. It was reopened for the public after World War II.

Its uniqueness is in its structure of the building that shares most of the memories of the past with the tourists that visit the site. Apart from its heritage, the place is open for the public to visit upon the fees, however, there is time limit in the visiting the site, wheresoever given schedule of the timing to visit the place. On the other hand, the increasing tourism in the world has given the castle another value since the tower was the originated to the strongest and one impressive defense. The place is the known for its outside appearance, where it attracts most visitors. On the other side of the picture, there are many things that are expanded by the authorities or guardians of the castle. Apart from that, the guardians have a look on the market to take the public as their customers who visit the palace.

The marketing management is also given the idea of how things should be managed to get ahead in the market and attract as many visitors as possible. The question arises as to why should one visit such a place, the reason is that there are those type of people who like to visit places that are visited by many people. On the other hand, there are some people that like to visit historic places, and such people are keen to know about the history of the world heritage sites throughout the world. Therefore, it is important to identify such customers in the market. also It is also possible to do activities that are supposed to appeal the customers in the market.

External Analysis

Pestle Analysis

Political analysis

The place as historic place might be influenced by the government and political decisions. The place here refers to one of historic places of the United Kingdom, which has the longest history in the United Kingdom, and shares some historic photos of the past most famous personalities of the United Kingdom. However, the political decisions can be very effective as far as the palaces concerned.

Economic factors

The economic factors are far away to even affect the palace, as the palace is used for the public, and visitors visit the site of the place somewhat has happened in the past. On the other hand, the economic factor would have negative consequences, as it could positively affect due to its connection with the United Kingdom’s royalty.


The United Kingdom is proud of this place, due touts history and beauty. However, socially the palace is very famous in the United States. Meanwhile, irrespective of  the connection to any background of the visitor, it would not have any reservation of the palace as the heritage site of the UK. Moreover, the increasing visitors at the site are the witnesses of this factor, as the social factors do not have any relation with the social environment of the society.


The use of technology has less effect in this case, however, technology as a whole has less impact towards the heritage side, but it would create serious problem for the palace, because due to the increasing uses of technology, there are many places that have been created with wide, and fantastic infrastructure, where technology has also been used to attract many visitors as possible. Similarly, there are many other visiting sites in the United Kingdom that have been constructed with Theseus of the technology to attract as many visitors as possible. Thus, technology might have direct impact on the palace as whole, which could affect the guardians of the tower.

Tower Of London Marketing Management Case Solution



The environment does not have any relationship with the place, because all things are meant to be very common in the area of the company. Similarly, the increasing environmental issues are not being affected by the palace, nor does the environment have any impact on the place. However,the said environmental issues might affect the number of visitors............

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