Tim Hortons Inc. Harvard Case Solution & Analysis

Tim Hortons Inc., a Canadian firm, with the brand almost synonymous with Canada and thus less known beyond the country’s borders. To globalize the business the company needs financial assistance, organizational skills, store saturation, fast growing innovative culture, and brand equity as there already exists a number of strong rivals in the industry with global presence.

Tim Hortons Inc. is a powerhouse in the Canadian quick service restaurant industry for about 50 years. In 2014, the company required some strategic plans to sustain due to rapidly growing competition and shifting consumer behaviors. Although, the company was considering to globalize its business but the existence of major rivals such as McDonald’s, Starbucks and Dunkin’ Donuts made the entry difficult for the company.

The acquisition by 3G Capital, the Brazilian parent of Burger King, in mid-August was an initiative to move the company forward. However, it required the approval by its stakeholders and the government regulators. Whether this initiative would help the company to distinguish herself in the industry, not only in the country but globally?

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