Thuraya Satellite Telecommunications Harvard Case Solution & Analysis

Mobile satellite services industry, which suffered huge initial investment costs and requires a critical mass of users to break even occurring in a market niche with little evidence for large-scale growth. In 1997, Thuraya Satellite Telecommunications was created with a unique business model - instead of running many satellites to provide global services, Thuraya, using improved technology, launched one of high-quality satellite to provide regional services as a beginning for early decay even. In addition, unlike competitive fixed and mobile communications, the company selected in addition to these services. As of September 2005, with a solid financial base and the impressive performance of the business, the company is considering its next version of growth: 1) aimed at increasing the use of 2) Expand services in Asia and the establishment of an international image, and 3) development of multimedia. This case raises the question of how to further the company's growth. Are they ready for a quantum leap? Which option (s) make sense? In what order and how these parameters will be implemented? And how to finance growth? Purpose of study: This case is designed to provide a thorough discussion of how companies can better drive growth. It explores the growth through the use of geographic competence, growth, based on core competencies, and increase product / market diversification. It also provides a means to discuss management issues of global expansion and rapidly changing technology in an unconventional setting. "Hide
by Allen Morrison, Rebecca Chung Source: IMD 21 pages. Publication Date: November 7, 2006. Prod. #: IMD308-PDF-ENG

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