This Case Sucks: Beavis Butt-head and TV Content (A) Harvard Case Solution & Analysis

Beginning in 1992, "Beavis and Butt-head" on MTV animated series about two teenagers uncivilized losers, became popular as a quick sense of character and a heated national debate about violence and abuse programming on television. Especially after the show was accused of encouraging the five years to establish a fire that killed his younger sister, the dispute raises difficult decisions for the parent company MTV, Viacom, and advertisers, including some of the largest in America. "Hide
by Joseph L. Badaracco Jr., Jerry Useem Source: Harvard Business School 21 pages. Publication Date: September 14, 1994. Prod. #: 395053-PDF-ENG

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