The Zegna Group Harvard Case Solution & Analysis

IMD-3-1137 © 2010
Schwass, Joachim

This business note elucidates the Zegna household company from its preliminary period by Angelo Zegna at the end of the 19th century as much as 2000 when Fourth generation member of the family, Gildo and Paolo Zegna, were running exactly what had actually turned into one of the world's principal fabric and great guys's clothes companies. Knowing goals: This note can be utilized to illustrate different household company problems.

The Zegna Group Case Study Solution

Subjects: Family business; Succession; Fourth generation
Settings: Italy; Global; Textiles; Men’s clothing; Apparel; Zegna Group sales of US$600 million; 4,500 employees worldwide; 1900-2000

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