This straightforward model of marketing strategy can offer keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrate that individual marketing strategy concepts are interconnected, which leaves the strategic procedure vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share demand a dynamic marketing strategy.
PUBLICATION DATE: July 08, 2009 PRODUCT #: UV2974-HCB-ENG
The Seven Questions of Marketing Strategy Case Study Solution
This is just an excerpt. This case is about SALES & MARKETING
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