The Rise of the Regional Sports Network Content Ownership in an Ever-Changing World: The YES Network in 2009 Harvard Case Solution & Analysis

The Rise of the Regional Sports Network Content Ownership in an Ever-Changing World: The YES Network in 2009 Case Solution

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In 2009, the digital world remained in a duration of extreme modification. The YES Network, the regional sports network connected to the New York Yankees baseball club, was at the leading edge of the problem of the day: the management of digital rights. In easier terms, they were confronted with the difficulty of retailing broadband, cordless and interactive TELEVISION while not weakening our existing tv audiences. Threats were high and the management obstacle extreme.

This concern was dealing with all regional sport networks (RSNs) as club and league management look for to keep their fanbases, grow their incomes and broaden their footprints. In 2009, the innovation for online streaming existed, remained in location, and was economical. Nevertheless, the mission for a company design in between the content owners (tv networks and content rights holders which include MLBAM) and the 'TELEVISION Almost everywhere' idea of cable television owners for instance Time Warner and Comcast was continuous. This case lays out the obstacle of generating income from these brand-new locations whilst not interfering with core service designs and disassembling present earnings sources. Significantly, the tv cable television design transcended to the transmission design in regards to income creation with cable television systems stating high success in 2009.

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The Rise of the Regional Sports Network Content Ownership in an Ever-Changing World: The YES Network in 2009

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