The Problem with Digital Design Harvard Case Solution & Analysis

Digital design has become pervasive in the development process. It is easy to see why. The benefits include fast iterations, the development of quick images and the capability to model entire systems without expensive physical prototypes and to do so from distant locations via virtual teams. Traditionally used for computer aided design and manufacturing applications, in recent years digital design has migrated to the front end of the development procedure, facilitating ideation, conceptual design and worldwide distributed innovation. Through empirical and case-based research -including a longitudinal study of the development activities of 145 organizations that are heavy users of digital design -the authors report on the challenges and chances of applying digital design during these early phases. While there are many edges, there are also several potential disadvantages to using digital design in product development.

The electronic design tools surely can make the work seem whole before it really is, creating problems later on. And since the tools are simple to utilize, the tools make the concept seem ready too early. This may promote endless tinkering, delaying generation. Digital design at the concept development stage may cause backloading, a condition in which teams cut short the valuable work of iterating potential product/system alternatives and obtaining user insight. The integration of digital design into the development procedure cannot replace the demand for distinct stages of learning, design and development. The writers demonstrate that must management R&D balance easing creative overall procedure discipline and iteration maintaining that is while more typically mustn't lose quality in designs for speed of development.

The Problem with Digital Design Case Study Solution

PUBLICATION DATE: July 01, 2012 PRODUCT #: SMR421-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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