The Power of Persuasion: An Exercise in Creating Persuasive Advertising Harvard Case Solution & Analysis

Do subliminal signals affect behavior? This question is at the center of many discussions in the ad. In this exercise, students can determine their own experience, the effect of subliminal signals of their decisions. In this simulation, the teacher poses a number of specific signals throughout the building. Students, in turn, is charged with creating an advertising poster for the network of children's centers play. Certainly include some of their posters, and sometimes all of the signals. Exercise can lead to a deep and constructive debate on the impact of subliminal signals to consumers. "Hide
by parents Michael, Leyland Pitt, Stacey Morrison Source: Richard Ivey School of Business Foundation 1 pages. Publication Date: 08 January 2009. Prod. # 909A01-PDF-ENG

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