The Obama Campaign Strategy Harvard Case Solution & Analysis

In November 2007, Barack Obama and his chief strategist and campaign manager, faced a Gallup poll of Democratic presidential candidates who have indicated voters Democrats Hillary Clinton held 48 percent of voter support, compared to Obama's 21 percent. Experts and analysts declared the race over the merits, however, the triumvirate was convinced that they came up with the perfect campaign strategy to overcome long odds and win the nomination. Their belief was confirmed when Barack Obama was elected U.S. president in November 2008. This victory helped the strategy, which is aimed at competing markets that other candidates did not, and covers technological developments so that the other candidates will not. Obama campaign to use tools such as the reduction of targeted donations from potential donors, competing in non-traditional markets, the unique distribution of resources and the use of technology to obtain a tactical advantage. "Hide
by All Vandenbosch, Dan Tolhurst Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: June 8, 2009. Prod. # 909A18-PDF-ENG

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