The Knot Harvard Case Solution & Analysis

The Knot Case Solution

Financial Performance of the company:

The financial performance of Knot Company has been deteriorated in the current situation and for the expected years of 1997 and 1998. The gross and net profit margins percentages are worse; the figures of gross profit margins are-34% and -4% for the years 1997 and 1998 respectively. The gross margins of the company are projected to increase in the years 1999-2001. Also, the gross margin will reach at the percentage of 40% in 2001 projected year.

On the other hand, the net profit margin is currently -233%, which shows a poor margin and shows the problems of the company with respect to the profitability. The net profit margin is projected to grow in the years 2000 and 2001 and will reach at the percentage of 16% in 2001. This shows the projected results and is not confirm that these will be same in actual financial performance of the company.

The current ratio of the company shows that the company has strong liquidity position; this is mainly due to the minimum accounts payable and other current liabilities of the company as compared to the current assets of the company. On the other hand, the quick ratio of the company is approximately the same as that of the current ratio of the company due to the small inventory maintained by the company.

Non-financial performance of the company:

• The Knot Company has been increasing its brand recognition successfully.
• The number of clients has been increasing rapidly
• The market share of the company is strong and the company is efficiently competing with its rivals.
• The marketing strategy of the company is delivering favourable results proving its effectiveness..........................

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