In 2012, GREE was one of the most profitable in the world of mobile social gaming companies. His success in Japan was due both to their own games and a development platform that he offered third-party games. His biggest problem was to repeat the success of this dual strategy in international markets, where he had to contend not only with many other game developers (eg, Zynga), but also with the mobile platform providers themselves (IOS, for example from Apple and Android from Google) . "Hide
by Andrew Haji, Masahiro Kotosaka Source: Harvard Business School 24 pages. Publication Date: November 19, 2012. Prod. #: 713447-PDF-ENG
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