The Future of Oy Moomin Characters Ltd. Harvard Case Solution & Analysis

The revenues of Oy Moomin Characters Ltd. had drastically raised revenues since the CEO had joined the firm, but breaking into the leading markets of the world, including the United States, was proving to be fairly difficult. The firm's lengthy time relationship with its master representative, Bull's Press of Sweden, had given the company a dominant place in Japan and the Nordic area but little presence elsewhere. Its master agent must consider and weigh his options for prolonging the growth of the business, which entails adjusting to the demands of an international marketplace, understanding sources of sustainable value creation, and developing a strategy for the licensing company.

The Future of Oy Moomin Characters Ltd. case study solurion

PUBLICATION DATE: August 26, 2014 PRODUCT #: W14397-HCB-ENG

This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION

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